Casino And Lottery Articles

Track Your Fancied Horses by Text -- Bet-Alert Launches Free SMS Horse Tracking Service for Horse-Racing Punters in the UK and Ireland

Killarney, Co. Kerry, Ireland (PRWEB) July 23, 2007 -- Bet-Alert today announced the launch of a free horse tracking service. Horse-Alert enables horse-racing punters to use their phone to closely track all of their fancied horses.

This new service will ensure that a punter will never to miss a genuine betting opportunity again. The service enables them to use their mobile phone to set alerts for their favourite horses and to receive text reminders direct to their phone each time any of their selected horses are declared to run. Delivering Horse-Alert as an SMS service ensures that anybody can use the service where and when they want it.

It's designed to be extremely easy to use. All a user needs to do to set a Horse-Alert (http://www.bet-alert.com/horse-alert.html) is to text:

nag horsename

to 86122 from UK numbers, or

to 51444 from Irish numbers.

For each Horse-Alert set, Bet-Alert (http://www.bet-alert.com) will send the following texts:

- an alert each time the horse is declared to run,

- an alert if the horse shortens or drifts significantly in the market,

- the result of the race.

The service can be offered free to punters because Bet-Alert Partner bookmakers pay for it. It offers benefits to both parties:

- the punter receives a free service that enables him to closely track the progress of any horse in the UK and Ireland,

- bookmakers have an opportunity to communicate their odds and telephone betting number to a punter when the punter will be looking to bet on that horse.

The free Horse-Alert service was developed to meet the needs of punters who wish to closely track the progress of a horse for one of the following reasons:

- The punter may have received a tip from someone "in the know" as to the horses form on the gallops, the trainer's/jockey's opinion, etc.

- The punter may have seen the horse run well in a race and have formed the opinion that this horse is likely to win next time out.

These insights are likely to have been gained over a few drinks in a pub, when viewing from the stands at a racetrack or when watching racing in a betting shop. In such circumstances, it is often difficult to record the name of a horse. Even if a punter can recall the name of a horse, he is faced with the task of checking the declared runners in the newspaper on a daily basis or logging onto an Internet site that offers such a reminders service. This is simply not practical and as a result many punters miss the horse next time out.

Declan O'Sullivan, MD of Bet-Alert, said: "Perhaps the most sinking feeling in punting is checking the racing results to find that one of your fancied horses has hacked up at 6/1 - it's happened to me many times. Our goal with the Horse-Alert service was to eliminate this problem for punters. Any punter can use their mobile to set a horse-alert to receive a free text reminder each time the horse is declared to run and a text alert if there is market support for or against the horse."

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